BB Energy awards marketing communications contract to Fifth Ring

BB Energy, one of the world’s leading independent energy trading companies, has appointed internationally recognised corporate communications agency Fifth Ring to promote its global marketing activity.

With more than 200 professionals and 10 offices worldwide, BBEnergy has built up a market share that allows it to compete with the largest trading companies in the world. Its investment in facilities continue to fuel on going strategic development plans, that will likely see it add further international offices before the end of the year.

Fifth Ring’s brief is to build the company’s reputation, through a mix of public relations and digital strategy. It was selected due to its 25 years’ experience building market share and managing the reputations of a global client portfolio.

It will service the account drawing on the experience of an international team combining its offices in North America, Europe and Asia Pacific. Fifth Ring brings added strength due to strategic alliances in South America, the Middle East and Scandinavia along with support from 16 partner agencies worldwide.

Mohamed Bassatne, chief executive officer for BBEnergy said: “Fifth Ring’s vast experience in delivering successful campaigns in the energy sector was fundamental as we look to increase our marketing communications activities. BBEnergy is a global business so it was important for us to work with a company that has demonstrable experience of building leading energy brands.”

Karim Bassatne, head of corporate communications for BBEnergy added: “Fifth Ring is well positioned to support BBEnergy in its marketing activity. Its network and influence in the global oil and gas sector was central in our decision to appoint them as our agency partner.”

Fifth Ring’s business development director Ian Ord said: “We have unrivalled experience of delivering successful campaigns for clients operating in the global energy sector, which has been recognised through a host of international awards. I am confident we can provide value-driven, measurable results for BBEnergy and we look forward to working with the team.”

Media Contacts

Karim Bassatne
Head of Corporate Communications
T: +971 4 432 8300
E: corporatecommunications@bbenergy.com